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About Mabrian

Prepare Your Team for Operational Data Use

Theoretical and practical training on how to use data for better decision-making.

Getting familiar with data

Understand the possibilities and also the limitations that data use offers for decision-making.

The format, timing, and dosage

Learn that each decision requires a different level of granularity, frequency, and data updating.

Transition to an Intelligent Destination

Learn that incorporating data culture into an organization is gradual and requires a constant and structured process

Setting goals

Identification of necessary data and indicators

Creation of knowledge and reports

Incorporation of knowledge into decision-making

Evaluation of results

Path towards data-driven management

Expert trainers

Our team of analysts and trainers offers training programs from the most introductory to the most advanced level, for the real use of data.

Trust in us

Destinations in more than 40 countries trust in Mabrian’s experience.

“The contextual data provided by Mabrian through its integration into our forecasting and revenue management systems gives us a key competitive advantage to make more efficient decisions and increase our performance metrics such as ADR or REVPAR. Additionally, the strategic trend insights provided by their team of analysts are crucial for managing our various destinations.”

Diego Fernández

Global Revenue Director, Palladium Hotel Group
”Cooperation with the Mabrian team grants us the invaluable opportunity to properly identify the emerging target markets, tourist behavior, and their assessment specifics, as well as further appropriately plan the marketing campaigns for the respective target markets and audiences. All the aforementioned support will allow the country to increase publicity on the international level about its tourism products and offerings and attract more foreign visitor.”

Teo Nanava

Advisor to the Head Georgian National Tourism Administration
“With Mabrian, we can provide added value to our hotel clients by offering them updated air connectivity data, allowing them to anticipate trends and improve operational efficiency. The integration with Mabrian’s database was straightforward and direct.”

Jaume Montserrat

CEO, Hitt Group
”For over 3 years, the Mabrian platform has provided us with a valuable tool to better understand tourism trends affecting Costa Rica. It allows us to apply this knowledge in decision-making processes in both the Market Research and Investments and Institutional Planning areas.”

Luis Madrigal

Market Research Coordinator, Instituto Costarricense del Turismo

Do you have any questions?

Check our frequently asked questions section or contact our team of advisors.

Report

The rise of Bosnia and Herzegovina travel: Trends and destination opportunities to watch out

White paper

A roadmap to move destinations away from overtourism