Identify the tourist products and attractions that drive more interest for each market of origin.
Travel predictions up to 11 months in advance. Anticipate the demand, manage your resources better.
Identify the most valuable target clients based on their spend patterns at destination.
Impact the potential clients during their decision period by knowing the "Opportunity Window" for each market. Searches vs bookings times and patterns.
Micro-segment the market to personalise communication: by origin, age, gender, etc. Multiply the campaign’s ROI.
Measure the satisfaction level through our KPIs: Global Satisfaction Index, Tourist Product Index, Hotel Satisfaction Index, Perceived Security Index and Perceived Climate Index.
Promote a more balanced destination. Balance indexes: seasonality, products and origin markets.
Manage saturation problems at specific locations. Geolocated activity by origins and tourist products.
Compare your destination’s demand vs available air connectivity. Negotiate better with the airlines.
Monitor the environment and your competitors. Benchmarking of main KPIs, and flight and hotel prices.
Integrate your own data sources (surveys and statistics).
Predictive alerts and deviation notices of the main KPIs. Periodical reports.
Predict the demand evolution for a destination. Up to 11 months in advance.
Impact the potential clients during their decision period by knowing the "Opportunity Window" for each market. Searches vs bookings times and patterns.
Complement your Revenue Management tools and pricing strategy with updated global data and strategic insights.
Detect new tourist areas of interest (Travel Predictions to identify next trends in travel destinations).
Increase direct sales and reduce intermediary costs.
Identify the most valuable target clients based on their spend patterns at destination.
Micro-segment and measure demand by origin market (country and region), time of the year, age, gender etc.
Measure visitors' perception regarding hotel services, tourist products and the destination in general (security, climate, etc).
Increase the RevPar and the GopPar (Gross Operating Profit per Available Room).
Reduce uncertainty. Obtain more accurate projections and budgets.
Benchmark flight and accommodation prices for a destination.
Enhance a customer-centric strategy. Increase income from complementary services.
Impact potential clients during their decision period by knowing the "Opportunity Window" for each market. Searches vs bookings times and patterns.
Measure the Conversion Rate: flight searches vs Social Media mentions vs real bookings.
Obtain a profiling of the potential clients by country origin, region, age, gender, network, etc.
Monitor tourist products and attractions that are driving more interest in a destination.
Increase the Return On Investment Rate by segmenting better.
Know the specific keywords most used by tourists for every tourist product.
Increase the Click Through Rate by adapting the communication.
Know the flight searches and final booking patterns: advance, day of the week, time of the day, etc.
Travel predictions up to 11 months in advance.
Make your Marketing S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, Time-Based).
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