Destination Real-Time travel market research

Mabrian ́s tourism intelligence platform generates market research reports, supports strategic planning and provides insights for marketing strategies for both tourism destinations and consultants involved in the sector.

Turning big data into actionable insights

The big data tool offered by Mabrian offers a complete analysis of a destination along with its competitors. It can also monitor the behavioural patterns of visitors, both in the present and in the future, during the complete travel cycle.

Real time market study
Analysis of the behaviour patterns of current and future visitors
Destination Benchmarking

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A 360-degree analysis of a tourism destination

The intelligence that Mabrian supplies allows stakeholders to easily obtain a snapshot of a destination and also helps identify both opportunities and challenges from a tourism marketing point of view such as visitor segments, geographic markets, connectivity, branding and communication, as well as the experience of the traveller.

Identify opportunities and threats ahead of time
Analyse air connectivity
Review key aspects of visitor satisfaction with the destination

Detect travel industry trends

The insights based on uptodate data sources allow consultants to make informed professional recommendations in areas such as strategic segmentation, targeting, connectivity, product development, branding, campaign management and more.Mabrian makes it easier to establish key indicators to build a strategy upon, know your starting point, and make sure you are achieving your objectives

Travel demand insights
Data driven decisions
Monitor travel trends

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Mabrian Tourism Advisors

Mabrian’s team of tourism advisors works with clients to transform data into tourism intelligence and shape informed decisions when preparing marketing strategies and plans.

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