Better segmentation to increase campaign returns
Mabrian offers analysis of demand patterns, interests, and perceptions of travelers to tailor campaigns and increase their efficiency.
Real-time market study
Mabrian’s tool provides access to demand patterns and traveller behaviour from any market in a single source:
- Identification of demand hotspots for the destination
- Activation at the optimal moment: the decision phase
- Segmentation of the message and creativity by specific groups: city of origin, season, age, spending level, etc.
Campaign monitoring
Observing the spontaneous market behaviour in response to activated campaigns allows for measuring the impact beyond traditional online metrics:
- Evolution of inspirational and confirmed demand to the destination
- Evolution of interests and perceptions of target markets: tourist products, brand perception, safety, sustainability, etc.
- Analysis of demand profiles: families, couples, groups, etc.
- Real-time results evaluation
Success stories
Discover some Tourism Intelligence for destinations projects.
Trust in us
Destinations in more than 40 countries trust in Mabrian’s experience.
OUR PARTNERS & NETWORKS
Global partnerships
Collaboration with the main international tourism entities allows us to have a deep knowledge of the needs of the sector
Do you have any questions?
Check our frequently asked questions section or contact our team of advisors.