Not only ‘big data’ but also ‘multiple data’ is what makes the difference to getting to those invaluable insights
Only by overlapping two very different but equally important layers of tourism data – the transactional and the behavioural – can we reveal the bigger picture.
There are a huge and varied amount of information points that smart destinations need to process to gain a truly global understanding of the tourism market.
Mabrian helps you to complement the static and limited traditional methods of data compilation – such as surveys or historical statistics – with up-to-the-minute, representative and accurate information.
This empowers you to turn multiple data sources into specific information on the platform in the form of KPI’s that provide you with concrete insights.
Reliability, representativeness and regulatory compliance are of the utmost importance to Mabrian with algorithms that offer a level of confidence of above 95 percent. Mabrian only works with reliable data providers, ensuring strict compliance with personal data protection regulations.
Mabrian’s team of tourist advisors help clients detect demand trends to reveal game-changing insights and foster a data-driven culture
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