We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal Data Protection laws. Our data sources are as varied as the different modules we offer for tourism analysis.
Yes, we are able to offer our services for any tourist destination in the world, provided that there is sufficient data generated in order for indicators to be representative. We analyse the feasibility for each specific case based on the destination and desired service modules.
There are different update patterns for each indicator which will depend on the data source as well as the level of service that is included in the contract. Depending on the indicator it could range from daily to weekly, monthly or quarterly.
Our service is based primarily on a subscription to our Travel Intelligence platform. It is a cloud-based tool which offers 24/7 access to information and indicators derived from the analysis of the different data modules included in the contract. This information is available in graph and table format as well as in downloadable formats (csv, Excel and png).
The service is supplemented with training, ongoing monitoring and consulting support on how best to use the indicators in order to incorporate them in decision making processes. We also offer on-demand reporting services (recurring or ad-hoc).
Yes, we also provide an API (Application Programming Interface) connection service which facilitates the integration and update of the information offered on our Travel Intelligence platform into other systems.
We also offer the possibility of integrating the client’s own data sources into the platform. These need to be studied on a case-by-case basis.
We support tourism destinations at any level (country, region, city) as well as companies in the hotel and transport sectors, consulting companies related to tourism (marketing, promotion, strategy, investment, etc.). You can see some of our clients on our website.
The main use for Travel Intelligence is better decision making based on up-to-date indicators which provide a real-time overview of the tourism context, which is not possible to obtain via traditional market investigation means (find out more about Travel Intelligence here).
These decisions can focus on a number of areas, some of which are shown below but we highly recommend you take a look at our use cases for a more practical overview.
The perception and satisfaction indexes related to different aspects of a tourist destination are obtained through Big Data and Natural Language Processing techniques applied to the spontaneous tourist mentions found on Social Media and online tourism portals. Artificial Intelligence and Machine Learning techniques enable us to identify interest as well as sentiment found in the mentions in order to create indicators such as the Perception of Security Index, Hotel Satisfaction Index, Global Tourist Product Index, etc.
Mabrian’s team of tourism advisors works with clients to transform data into tourism intelligence and shape informed decisions when preparing marketing strategies and plans.
Discover how our information is applied in real cases.
Check our latest studies on the tourism industry.
Subscribe to our reports to stay informed.
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