Actionable insights for more efficient and
sustainable destination management

Travel Intelligence: anticipate market trends and
design tourism marketing plans and strategies

Big data tourism
observatory

Transition to a ‘smart
destination’

Shift to data-driven
decisions

Why is real-time data important?

Working with Mabrian is an important step towards the creation of a tourism observatory that incorporates data into the decision-making process and transforms your destination into a ‘smart destination’ that is both more competitive and sustainable.

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What is Travel Intelligence?

Destination benchmarking and performance

Mabrian provides answers to key questions in main areas of destination management and marketing by using Big data to measure and track destination tourism performance and compare it with their competitors.

Measure destination demand
Understand your visitor profile
Analyse the evolution of your air connectivity

Travel intelligence insights

Not just ‘big’ data, but ‘multiple’ data, is the key to added-value

The overlapping of transactional and behavioural layers of real-time tourism data creates an incomparable analysis bringing unprecedented insights. This provides all the information that smart destinations need for a truly global understanding of the tourism environment.

Actionable insights
Historical and Up-To-Date information
All the information you need in a single place

Find out more about our data

Full-cycle travel analytical tool

Mabrian’s travel intelligence tool analyses behaviour patterns of both current and future travellers, covering all phases of the traveller-cycle.

The tool includes an analysis of flight searches and bookings, air capacity, comparison of flight prices and tourist accommodation, visitor profiles according to socio-demographic criteria and interests, spend profiles, satisfaction with the destination and its services, security perception, movement patterns at the destination, and more.

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360-degree
analysis

Future
forecasts

Destination
benchmark

Identify your target audience to personalise communication

The platform enables managers to better understand traveller characteristics, habits and experiences. This means they can adapt their tourism promotion and marketing plans to increase the quality of the destination’s offer and identify new opportunities from overlooked markets and segments.

Mabrian’s platform is a comprehensive and easy-to-use system that flexibly incorporates external surveys and tourism statistics, thus making it the perfect intelligence repository for destinations.