Big data tourism observatory
Transition to a ‘smart destination’
Shift to data-driven decisions
Working with Mabrian is an important step towards the creation of a tourism observatory that incorporates data into the decision-making process and transforms your destination into a ‘smart destination’ that is both more competitive and sustainable.
Mabrian provides answers to key questions in main areas of destination management and marketing by using Big data to measure and track destination tourism performance and compare it with their competitors.
The overlapping of transactional and behavioural layers of real-time tourism data creates an incomparable analysis bringing unprecedented insights. This provides all the information that smart destinations need for a truly global understanding of the tourism environment.
Mabrian’s travel intelligence tool analyses behaviour patterns of both current and future travellers, covering all phases of the traveller-cycle.
The tool includes an analysis of flight searches and bookings, air capacity, comparison of flight prices and tourist accommodation, visitor profiles according to socio-demographic criteria and interests, spend profiles, satisfaction with the destination and its services, security perception, movement patterns at the destination, and more.
The platform enables managers to better understand traveller characteristics, habits and experiences. This means they can adapt their tourism promotion and marketing plans to increase the quality of the destination’s offer and identify new opportunities from overlooked markets and segments.
Mabrian’s platform is a comprehensive and easy-to-use system that flexibly incorporates external surveys and tourism statistics, thus making it the perfect intelligence repository for destinations.
Mabrian’s team of tourism advisors helps clients detect demand trends to reveal game-changing insights and foster a data-driven culture.
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