Mabrian Technologies, presented – at a joint press conference held with Oliver Wyman under the theme of ‘Mega Trends in Travel’ – a real-time study about the behaviour of travellers during 2021 summer.
Carlos Cendra, Marketing & Sales Director at Mabrian Technologies, gave a lecture about globalizing the use of ‘Big Data’ analytics in the tourism sector and decision-making based on actionable insights.
Big data has revolutionised the way we live and operate in the tourism sector. But has big data become just a little bit too ‘big’? Do you find yourself dreaming of having just a little ‘less’ data to analyse?
To identify the best recovery opportunities, once restrictions are lifted, Mabrian Technologies offers an indicator to measure the relative demand level from any source market to a destination.