Information to Measure the Tourism Sustainability of Destinations
Mabrian has created the first standardised panel of tourism sustainability indicators.
Tourism Sustainability in the Broadest Sense
The methodology developed by Mabrian, in collaboration with Ético, a consultancy company specialised in tourism sustainability, offers measurement across four key dimensions:
- ECONOMIC SUSTAINABILITY
- ENVIRONMENTAL SUSTAINABILITY
- SOCIAL SUSTAINABILITY
- STRUCTURAL SUSTAINABILITY
Global Indicators
The cross-analysis of 30 different standardised global indicators allows the application of this methodology to any destination in the world. The result is a panel with 7 macro-indicators that can be tracked over time and compared between destinations, which are automatically updated.
7
7 macro indicators
- 1 Distribution of tourism income
- 2 Tourist carbon footprint
- 3 Tourism activity density
- 4 Perception of tourism sustainability
- 5 Motivational diversification
- 6 Dependence on markets
- 7 Seasonality
Specific Indicators
The service allows for the addition of the client’s own data to the monitoring, enabling a cross-analysis of both specific and global indicators that the platform offers as standard.
- Integrate own and third-party data
- All information in a single panel
- Complete view of Tourism Sustainability
Success Stories
Discover some Tourism Intelligence for destinations projects.
Trust in us
Destinations in more than 40 countries trust in Mabrian’s experience.
