Big data to measure destinations from a tourism sustainability perspective

Measure, track and compare Tourism Sustainability Performance

The Tourism Sustainability Module analyses data from global sources to measure the impact and sustainability of tourism on destinations worldwide. The cross-analysis of 30 different KPIs which are global in scope and standardised come together under 7 broad Tourism Sustainability Indices that are comparable for any destination worldwide.

Measure destination sustainability

Control sustainability performance over time

Compare destination accomplishments with any destination in the world

The global KPIs

The 7 global indicators focus specifically on structural, environmental, social and economic aspects related to a destination’s sustainability. Through these indices, destinations can measure aspects such as the level of distribution of tourism income in the local economy, the carbon footprint generated by the visitors, the concentration of the tourism offering in the area, the dependence on long-haul source markets, an excessive seasonality, or the perception that visitors have about the sustainability of the destination, amongst others.

  • Analyse tourism impact on the local community wellbeing
  • Measure the visitors’ carbon footprint
  • Get to know how sustainable your tourism destination is perceived
  • Measure your destination’s balance in terms of demand segments, products or seasons

Specific KPIs

The Tourism Sustainability module includes an option to incorporate the client’s own data and indicators thus enabling a cross analysis of both specific and global indicators which the platform offers as a standard. With this in mind, destination managers will be able to include locally relevant data to have a more complete overview of Tourism Sustainability in their destination.

  • Incorporate your own data sources
  • Keep track of all relevant information in one place
  • Get a complete overview of Tourism Sustainability

Do you want to know more about the sustainable development goals? Visit the United Nation’s website to learn more: