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About Mabrian

Information to Measure the Tourism Sustainability of Destinations

Mabrian has created the first standardised panel of tourism sustainability indicators.

Tourism Sustainability in the Broadest Sense

The methodology developed by Mabrian, in collaboration with Ético, a consultancy company specialised in tourism sustainability, offers measurement across four key dimensions:

Global Indicators

The cross-analysis of 30 different standardised global indicators allows the application of this methodology to any destination in the world. The result is a panel with 7 macro-indicators that can be tracked over time and compared between destinations, which are automatically updated.

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7 macro indicators

Specific Indicators

The service allows for the addition of the client’s own data to the monitoring, enabling a cross-analysis of both specific and global indicators that the platform offers as standard.

Use Cases

Discover some use cases of Tourism Intelligence for destinations.

Smart Destinations
3 weeks ago

Top 10 internationally best-connected markets in 2024 

We have released data on the top 10 countries with the best international air connectivity during the first half of

Smart Destinations
2 months ago

Mabrian’s top 10 most relevant travel trend studies in 2023

We conclude an intense year in which the tourism sector has solidified its global recovery, reaching over 90% of pre-pandemic

Middle East
3 months ago

The Israel / Gaza conflict affects the security perception of destinations up to 2.000km away

In the wake of the Israel / Gaza conflict, we have released a Security Perception Index study shedding light on

Trust in us

Destinations in more than 40 countries trust in Mabrian’s experience.