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About Mabrian

Information to Measure the Tourism Sustainability of Destinations

Mabrian has created the first standardised panel of tourism sustainability indicators.

Tourism Sustainability in the Broadest Sense

The methodology developed by Mabrian, in collaboration with √Čtico, a consultancy company specialised in tourism sustainability, offers measurement across four key dimensions:

Global Indicators

The cross-analysis of 30 different standardised global indicators allows the application of this methodology to any destination in the world. The result is a panel with 7 macro-indicators that can be tracked over time and compared between destinations, which are automatically updated.

7

7 macro indicators

Specific Indicators

The service allows for the addition of the client’s own data to the monitoring, enabling a cross-analysis of both specific and global indicators that the platform offers as standard.

Use Cases

Discover some use cases of Tourism Intelligence for destinations.

Smart Destinations
3 days ago

Seven steps for a roadmap to move destinations away from overtourism

Overtourism is a key issue for sustainable destination management. Dealing with the problem starts in measuring seven key dimensions, that

Europe
1 week ago

Portugal and Greece climate perception, the most resilient to global warming among Mediterranean destinations

Our data indicates that France, United Kingdom and United States are the most sensitive key outbound markets for this region

Europe
2 weeks ago

Five trends and opportunities for Poland destination brand and promotion

Our Tourism Insights & Advisory team was invited by Mastercard Innovation Hub and Tourism Area to join a workshop in

Trust in us

Destinations in more than 40 countries trust in Mabrian’s experience.

White paper

A roadmap to move destinations away from overtourism