Experts in Sentiment Analysis and Traveller Motivations
Over 10 years of experience applying Artificial Intelligence and active social media listening to identify tourism trends.
Listen, analyse, interpret
Unlike traditional market research methodologies, such as surveys, Active Listening does not involve asking the visitor; it’s just about listening.
- It captures spontaneous behaviour
- Large sample size
- Daily updates
- Bias reduction
Sentiment analysis
AI and NLP (Natural Language Processing) allow us to identify the sentiment and perceptions of travellers
- Tourist interests
- Satisfaction and perception indicators
- Demographic segmentation
- 10 different languages
Key indices for tourism managers
We offer a set of indicators specifically created to better understand travellers and predict their behaviours.
- Security Perception Index
- Climate Perception Index
- Sustainability Perception Index
- Tourist Product Satisfaction Index
- Hotel Satisfaction Index
- Global Destination Tourism Perception Index
Trust in us
Destinations in more than 40 countries trust in Mabrian’s experience.
Use Cases
Discover some use cases of Tourism Intelligence for destinations.
Do you have any questions?
Check our frequently asked questions section or contact our team of advisors.