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Use cases


About Mabrian

Experts in Sentiment Analysis and Traveller Motivations

Over 10 years of experience applying Artificial Intelligence and active social media listening to identify tourism trends.

Listen, analyse, interpret

Unlike traditional market research methodologies, such as surveys, Active Listening does not involve asking the visitor; it’s just about listening.

Sentiment analysis

AI and NLP (Natural Language Processing) allow us to identify the sentiment and perceptions of travellers

Key indices for tourism managers

We offer a set of indicators specifically created to better understand travellers and predict their behaviours.

Trust in us

Destinations in more than 40 countries trust in Mabrian’s experience.

Use Cases

Discover some use cases of Tourism Intelligence for destinations.

1 year ago

Tourism intelligence and personalization as a strategy for success

Mabrian publishes the four steps to follow to personalize communications and shares the use case for Georgia that was based
2 years ago

The 10 most read articles on our blog about big data in tourism

At Mabrian, as a leading tourism intelligence company, we believe in data-driven decisions. For this reason, our technology and methodology
Smart Destinations
2 years ago

How to identify and prioritize target markets for future tourism seasons and personalize data-driven marketing campaigns

The starting point for any successful marketing strategy is to define the target market and evaluate the opportunities they provide.

Do you have any questions?

Check our frequently asked questions section or contact our team of advisors.


The rise of Bosnia and Herzegovina travel: Trends and destination opportunities to watch out

White paper

A roadmap to move destinations away from overtourism