Mabrian Satisfaction Indices

Mabrian Fullcycle Travel Intelligence

TPI – Tourist Product index

TPI measures the level of satisfaction of visitors with a destination’s tourist products across various categories, such as gastronomy, theme-parks, activities, nightlife and museums. This identifies which tourist attractions are most valued by different target audiences in order to adapt the product offering and understand how to achieve the twin goals of diversification and repositioning.

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PSI – Perceived Security Index

PSI measures the perception of security of visitors from different countries. By doing this it also measures the impact of incidents upon the perception of security in that particular destination. Unfortunately, more and more destinations are affected by security crises, whether due to war, terror-attacks, pandemics or socio-political situations. That is why it is essential to be able to measure impact and respond with personalized communications that reduce recovery time.

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PCI – Perceived Climate Index

PCI measures the level of visitor satisfaction with the weather at the destination. This allows you to understand the relationship between the expectations of visitors and the reality of the destination, thus meaning you can create campaigns that are aligned with the weather conditions in your destination.

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HSI – Hotel Satisfaction Index

HSI measures, as the name suggests, the level of visitor satisfaction with the entire accommodation offering of a destination for three, four and five-star hotels, based on comments on that guests make on main accommodation review platforms. The information extracted not only allows us to know the overall level of satisfaction by category and market of origin, but also to segment by department and type of service.

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GTPI – Global Tourist Perception Index

GTPI measures the overall level of visitor satisfaction with a particular destination. This measurement is made by taking into account the above four indicators, as well as analysing overall general sentiment about the destination.

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TSGI -Tourist Sustainability Global Index

The Tourism Sustainability index measures how sustainable destination is in tourism terms. This is made possible through a cross-analysis of 26 different KPIs which are global in scope and standardized and which come together under 6 broad Tourism Sustainability Indices that are comparable for any destination worldwide. The indicators focus specifically on structural, social and economic aspects related to a destination’s sustainability


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Mabrian Tourism Advisors

Mabrian’s team of tourist advisors help clients detect demand trends to reveal game-changing insights and foster a data-driven culture

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