Introducing natural language processing
At Mabrian we use something called ‘natural language processing (NLP) to extract raw and unstructured data from sources such as social media and review platforms to transform it into actionable insights. To do this we draw on machine learning and artificial intelligence (AI) to take data and segment by sentences, stemming (reducing words down to their origin), grammar labelling and other methods – all the while using special algorithms to exclude irrelevant data (particularly non-tourism related data).
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- Semantic analysis
- Multiple languages
- Maximum reliability