Let’s make it useful

Easily detect opportunities and threats. The data you need to make better decisions.

Identify the touristic products and venues that drive more interest for each origin market.
Predict the demand up to 11 months in advance. Manage better your resources.
Identify the most valuable segments of clients through the spend patterns in the destination.
Impact the potential clients during their decision period by knowing the "Opportunity Window" for each market. Searches vs bookings times and patterns.
Micro-segment the market to personalize communication: by origins, age, gender, etc. Multiply the campaigns ROI.
Measure the satisfaction level through our KPIs: Global Satisfaction Index, Tourist Product Index, Hotel Satisfaction Index, Security Perception and Climate Perception.
Move forward a more balanced destination. Balance indexes: seasonality, products and origin markets.
Manage saturation problems at specific locations. Geolocated activity by origins.
Compare your destiation's demand vs available air connectivity. Negotiate better with the Airlines.
Monitor the environment and your competitors. Benchmark of flights and accomodation.
Integrate your own data sources (surveys and statistics).
Predictive alerts and deviation notices of the main KPIs. Periodical reports.
Predict the demand evolution for a destination. Up to 11 months in advance.
Impact the potential clients during their decision period by knowing the "Opportunity Window" for each market. Searches vs bookings times and patterns.
Complement the Revenue Management tools and the pricing strategy with updated global data.
Detection of new touristic areas of interest. Next trend destinations.
Increase direct sales and reduces intermediary costs.
Identify the most valuable segments of clients through the spend patterns in the destination.
Micro-segment the demand by origin markets, interests, time of the year, age, gender etc.
Measure the satisfaction level with the hotel services, touristic products and a destination in general (security, climatology, etc).
Increase the RevPar and the GopPar (Gross Operating Profit per Available Room).
Reduce uncertainty. Get better projections and budgets.
Benchmarking of flight and accommodation prices for a destination.
Move towards a customer-centric strategy. Increase incomes from complementary services.
Early detection of new trends in destinations and touristic areas of interest.
Identify market segments with greater value. Spend by stay and categories in destination.
Demand evolution of the main origin markets for a destination. Up to 11 months in advance.
Reduce uncertainty. Get more accurate forecasts and budgets.
Move towards a customer-centric strategy. Increase incomes from complementary services.
Micro-segment the market to personalize communication: by origins, age, gender, etc. Multiply the campaigns ROI.
Monitor the clients' satisfaction with the hotel services, touristic products and the destination in general.
Benchmarking of flight and accommodation prices for a destination.
Impact the potential clients during their decision period by knowing the "Opportunity Window" for each market. Searches vs bookings times and patterns.
Meassure the Conversion Rate: flight searches vs Social Media mentions vs real bookings.
Get a profiling of the potential clients by country origin, region, age, gender, network, etc.
Monitor the touristic products and venues that are driving more interest to a destination.
Increase the Return On Investment Rate by segmenting better.
Know the specific keaywords most used by the tourists for every touristic product.
Increase the Click Through Rate by adapting the communication.
Know the flight searches and final booking patterns: advance, day of the week, time of the day, etc.
Predict the demand up to 11 months in advance.
Make you Marketing S.M.A.R.T. (Specific, Measurable, Achivable, Relevant, Time-Based).

 

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