Travel intelligence insight based on real-time

Mabrian provides answers to key questions in four main areas of destination management and marketing by using big data

Mabrian Fullcycle Travel Intelligence

Demand & targeting

Get to know better your current and future demand, identify the customers who contribute the most to your destination’s strategy and establish priorities to maximise resources:

  • Monitor the evolution of potential demand for each market to determine forecast alignment, up to 11 months in advance
  • Spot new source markets showing interest in travelling to your destination
  • Understand the profile of your future visitors by analyzing those with confirmed demand interest
  • Learn about the preferences and travel habits of each source market and region for your destination
  • Combine different indicators to identify those markets most attractive to your destination and how it can be more competitive
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Airline connectivity

Understand whether the airline connectivity of your destination is a strength or a barrier to growth – whilst having at hand essential data for negotiating with airlines:

  • Identify unmet demand by analyzing the connectivity gap
  • Establish if the evolution of flight prices is impacting your destination’s competitiveness
  • Get ahead-of-the-game by analyzing flight scheduling by origins and airlines up to 11 months in advance
  • Compare your connectivity position with your main competitors
  • Analyse the evolution of your connectivity with a market, specific airport or an airline
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Branding & communication

Reach consumers with the right messages at the right moment about what interests them most about your destination to influence their decision-making:

  • Get to know the main drivers for them visiting your destination
  • Determine the best timing for marketing campaigns and maximise impact for both potential and confirmed demand targets
  • Understand the effect of geopolitical events on demand and interest for your destination via social media monitoring and analysis
  • Identify opportunities for repositioning (new products, new segments, etc.)
  • Determine how your destination is different to competitors when looking at what motivates travellers to visit
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Client experience

Identify the value-creators and pain-points of your destination by understanding the perception of your visitors about tourist activities, attractions and services:

  • Understand the varying perceptions of different source markets with respect to key aspects influencing the choice of a destination, such as security or climate
  • Analyse the contribution to satisfaction of the different components of the customer experience in the destination: tourist products, attractions, and accommodation
  • Determine which attributes and service quality visitors are most and least satisfied by in relation to accommodation
  • Identify your strong satisfaction points vs. competitors and the aspects that need to be further improved
  • Assess one aspect your destinations sustainability by examining the movement patterns of visitors through access to mobile telephone data
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Mabrian Advisors

Mabrian’s team of tourism advisors works with clients to transform data into tourism intelligence and shape informed decisions when preparing marketing strategies and plans.

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