Client experience
Identify the value-creators and pain-points of your destination by understanding the perception of your visitors about tourist activities, attractions and services:
- Understand the varying perceptions of different source markets with respect to key aspects influencing the choice of a destination, such as security or climate
- Analyse the contribution to satisfaction of the different components of the customer experience in the destination: tourist products, attractions, and accommodation
- Determine which attributes and service quality visitors are most and least satisfied by in relation to accommodation
- Identify your strong satisfaction points vs. competitors and the aspects that need to be further improved
- Assess one aspect your destinations sustainability by examining the movement patterns of visitors through access to mobile telephone data