Smart Destinations Solutions
Identify the tourist products and attractions that drive more interest for each market of origin. Measure the satisfaction level through our KPIs: Global Satisfaction Index, Tourist Product Index, Hotel Satisfaction Index, Perceived Security Index and Perceived Climate Index.
Travel Intelligence is the operational implementation of what is known as Big Data. A term which is oftentimes ethereal and difficult to translate into actions and a clear return on investment.
The negative impact on tourist arrivals in China is indisputable, however not all markets show the same level of sensitivity in the face of the… Read More »Coronavirus crisis: North American tourists most affected