Source markets with the highest growth visiting Lisbon in 2023 

The United States and Brazil lead the destinations with the highest growth in air capacity to travel to the Portuguese capital in 2023 

At Mabrian we have analyzed in the context of the BTL fair, which is held the first week of March in Lisbon, the growth of the main source markets that will travel the most to the Portuguese capital this 2023. 

The study, carried out using real-time data on air capacity, shows how the United States is stepping up this year to visit Portugal through its capital. America has focused its efforts on increasing connectivity with Portugal by 30.41% since last year and 31.78% compared to 2019. The top three destinations that most increased their direct air connectivity with Lisbon are completed by Brazil and Spain, a neighboring country that has seen interest in Portugal increase by 33.79% when compared to before the pandemic. 

The other countries that have increased their air capacity to Lisbon are, in order, Switzerland, France, Italy, the United Kingdom, Portugal, the Netherlands and Germany, the final country being the one that has not yet fully recovered the levels of connectivity with respect to before the pandemic but presents an increase compared to last year.

Countries that will visit Lisbon the most in 2023, in order 

The countries that, regardless of their growth in interest compared to previous years, will visit Lisbon the most are Spain, Portugal and France in the top positions. These three countries have exchanged the order, since compared to 2019 Portugal falls from first to second place, France from second to third place and Spain moves from third to first place in the ranking. 

The other countries that will travel to Lisbon the most will be, in descending order, the United Kingdom, Italy, Brazil, Germany, the United States, Switzerland and the Netherlands

Mabrian will be present at the BTL fair in Lisbon that starts on March 1, 2023. If you want a meeting with our team to find out everything about how tourism intelligence can help make better decisions for your destination or tourism product, access this link to make an appointment with us: