As many of you already know, during the past few weeks, we’ve been exploring the correlation that exists between some of our indexes using social data, and other sources of data such as, temperature records. We have found interesting patterns emerging that helped us have a better understanding of traveler perceptions and expectations.Read More »Correlation between hotel pricing and overall social mentions in Menorca, Ibiza and Madrid
Remember our report from Monday this week showing the correlation between temperatures in Palma de Mallorca and the behavior of travelers in social media? Well, we have some more insights on this today and its even more exciting.Read More »How to measure traveler perceptions and expectations
Case study to show variations in Perceived Climate Index of travelers in conjunction with the weather condition at a destination.Read More »Socialvane PCindex and weather at Palma de Mallorca
To keep the flow of interesting and relevant travel intelligence reports from Socialvane, this week we took a look at Ecuador, to see how touristic activity is picking up following the earthquake that hit the South American nation a few months ago. We see a positive rise in travelers’ perception which is indicated by the Perceived Security Index in this report.Read More »Ecuador’s tourism recovery after the April earthquake
Keeping up with our promise to provide you relevant and interesting travel intelligence reports, this week we decided to look at the trend picking up from the UK region to see which destinations are most spoken about in social media. We analysed 2.3 million social data points originating from this geographical region and using Socialvane‘s own algorithm, we present to you the TOP 15 most spoken about destinations by the UK market during the last three months.Read More »Demand analysis for the British outbound market
We are very happy to bring you this channel where we will be posting industry relevant information related to the latest Travel Intelligence trends. Our aim is to share with you some of our own research findings (such as this), keep you up to date of Socialvane’s latest technological developments, as well as industry relevant articles regarding big data, artificial intelligence and market research in tourism.Read More »Welcome to Socialvane’s blog!