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About Mabrian

Middle East destinations: the challenge of setting themselves apart

Mabrian and Katalysts publish their second tourist barometer on the Middle East region. We analyse 5 countries in our study, covering both traveller perception and satisfaction data, as well as air connectivity to the destinations and future hotel prices, providing a clear snapshot of the region.

This barometer allows us to identify strengths when it comes to attracting international tourism, such as security. It’s also an opportunity to note that the summer season and its high temperatures can affect the traveller’s perception. Therefore, climate emerges as a key factor to manage in order to ensure a steady flow of tourists throughout the year.

We also notice that the countries in the region are still in the process of differentiating themselves in terms of the products they offer. Traveller mentions on social media highlight a fairly similar top 3 in each destination, with the exception of Oman, which appears to cultivate a different image from its neighbours.

Clearly, destinations within the Middle East can build their image on the world stage, and their actions in the coming years will be crucial.

Discover the entire barometer and its insights:

Middle East
2 weeks ago

Consistency in differentiation: how GCC is building the future of their travel destinations

After a remarkable development in travel & tourism, Gulf Cooperation Council (GCC) countries are committed to build consistency across the

Middle East
1 month ago

Gaza’s conflict impact on GCC destinations Perception of Security

Unrest and conflicts impact travel intention and destinations’ reputation, even those that are not at the core of them. To

Middle East
6 months ago

The Israel / Gaza conflict affects the security perception of destinations up to 2.000km away

In the wake of the Israel / Gaza conflict, we have released a Security Perception Index study shedding light on

6 months ago

New Travel Motivations in Europe: Trending Destinations in 2024

We have presented the latest update of our travel motivation analysis, focusing specifically on the evolution of trends in motivations

6 months ago

Sustainable hotels earn 5% more 

We have carried out an in-depth analysis of the performance of hotels in Spain in relation to their level of

White paper

A roadmap to move destinations away from overtourism