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Mabrian’s top 10 most relevant travel trend studies in 2023

We conclude an intense year in which the tourism sector has solidified its global recovery, reaching over 90% of pre-pandemic activity. It has been a vibrant year in which we have experienced many contextual changes that have impacted tourism trends: political and social conflicts, energy crises, natural disasters, extreme heatwaves, etc.

At Mabrian, we have closely monitored the evolution of the global context and its effects on tourism trends, publishing a total of 38 studies and articles during these months. Here, we offer you a summary of the 10 most relevant studies of the year:




Hotel price rises for Easter are not just a question of inflation

We have conducted a hotel price analysis of 20 destinations in Europe for this Easter holiday. Prices for Easter are on the rise across all categories and destinations analysed, except for Naples, Tirana, and Budapest – where the prices of five-star hotels have experienced a slight decline of 1%, 3%, and 5%, respectively.

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Long-haul travel, recovering despite major challenges

Domestic air connectivity has recovered over the past year, in some cases surpassing pre-pandemic levels. However, the recovery of connectivity to long-haul destinations has been slower, in part because some countries have maintained Covid restrictions and in part because travellers have been hesitant to regain confidence in travelling to more remote destinations.

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Smart Destinations
3 weeks ago

Top 10 internationally best-connected markets in 2024 

We have released data on the top 10 countries with the best international air connectivity during the first half of

3 months ago

New Travel Motivations in Europe: Trending Destinations in 2024

We have presented the latest update of our travel motivation analysis, focusing specifically on the evolution of trends in motivations

3 months ago

Croatia forecasts a 10% growth in tourism for this low season

Compared to last year, Croatia anticipates higher tourism activity during the autumn and winter months, with specific months showing an

5 months ago

The 10 keys to Tourism Intelligence 

At Mabrian we have been developing our technology and services for 10 years to make it possible for destinations and

Latin America and Caribbean
5 months ago

Brazil improves  security perception with tourists in 2023 

We have worked with the Brazilian international tourism promotion agency Embratur on a study about the peception of security that