We conclude an intense year in which the tourism sector has solidified its global recovery, reaching over 90% of pre-pandemic activity. It has been a vibrant year in which we have experienced many contextual changes that have impacted tourism trends: political and social conflicts, energy crises, natural disasters, extreme heatwaves, etc.
At Mabrian, we have closely monitored the evolution of the global context and its effects on tourism trends, publishing a total of 38 studies and articles during these months. Here, we offer you a summary of the 10 most relevant studies of the year:
1
Evolving traveller behaviour: the rise of experiential travelling
Revealing the evolution of travellers’ behaviour and motivations from 2019 until now. Since 2023 is definitively the back to normal year for tourism globally, we
2
Flight prices rise 31.2% in the last two years
Increased costs, inflation and high demand affect the final price paid by the customer We have analyzed in a new study the global evolution of
3
Hotel price rises for Easter are not just a question of inflation
We have conducted a hotel price analysis of 20 destinations in Europe for this Easter holiday. Prices for Easter are on the rise across all categories and destinations analysed, except for Naples, Tirana, and Budapest – where the prices of five-star hotels have experienced a slight decline of 1%, 3%, and 5%, respectively.
4
Europe could save 1 million tonnes of CO2 per year by switching domestic flights for rail
We have carried out a study on the potential impact of replacing domestic air routes of less than two and a half hours, and a
5
The Israel / Gaza conflict affects the security perception of destinations up to 2.000km away
In the wake of the Israel / Gaza conflict, we have released a Security Perception Index study shedding light on the impact of the conflict
6
Trending destinations in 2023: active tourism, nature and wellness
The year 2022 will be remembered as the year of tourism recovery for many of the most traditional destinations in Europe, the Caribbean and the Middle East. We learned that underlying travel demand remained intact once there was a removal of mobility restrictions.
7
Low-cost incoming flights make up 36% of scheduled seats worldwide
We have analyzed the global presence and distribution of low-cost airlines throughout 2023. To do this, we have analyzed the air schedule of 698 companies
8
Long-haul travel, recovering despite major challenges
Domestic air connectivity has recovered over the past year, in some cases surpassing pre-pandemic levels. However, the recovery of connectivity to long-haul destinations has been slower, in part because some countries have maintained Covid restrictions and in part because travellers have been hesitant to regain confidence in travelling to more remote destinations.
9
Analysis of Mediterranean destinations: Satisfaction, Transportation, and Prices
Due to the increased air capacity, Mediterranean destinations are actively competing to capture the attention of travellers from the United States. France, Italy, Greece, and Spain are taking steps to increase air connectivity and attract this vital market.
10
Violent Protests Damage Perception of Security in France
Recent uprisings in France have led to a significant decrease in the Perception of Security Index, dropping five points in just one week. This decrease represents the lowest level since the beginning of 2023.