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Mabrian’s top 10 most relevant travel trend studies in 2023

We conclude an intense year in which the tourism sector has solidified its global recovery, reaching over 90% of pre-pandemic activity. It has been a vibrant year in which we have experienced many contextual changes that have impacted tourism trends: political and social conflicts, energy crises, natural disasters, extreme heatwaves, etc.

At Mabrian, we have closely monitored the evolution of the global context and its effects on tourism trends, publishing a total of 38 studies and articles during these months. Here, we offer you a summary of the 10 most relevant studies of the year:

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Hotel price rises for Easter are not just a question of inflation

We have conducted a hotel price analysis of 20 destinations in Europe for this Easter holiday. Prices for Easter are on the rise across all categories and destinations analysed, except for Naples, Tirana, and Budapest – where the prices of five-star hotels have experienced a slight decline of 1%, 3%, and 5%, respectively.

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Long-haul travel, recovering despite major challenges

Domestic air connectivity has recovered over the past year, in some cases surpassing pre-pandemic levels. However, the recovery of connectivity to long-haul destinations has been slower, in part because some countries have maintained Covid restrictions and in part because travellers have been hesitant to regain confidence in travelling to more remote destinations.

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Europe
14 hours ago

68% of Barcelona’s short-term rentals are concentrated in the centre of the city

In the light of the recent announcement on the short-term rentals ban announced by Barcelona’s local authorities, we turn into

Latin America and Caribbean
4 days ago

Tourism in Latin America: data intelligence insight on current opportunities and challenges

Latin America is one of the regions with the greatest potential as a tourist destination, which is why Latin American

Latin America and Caribbean
2 weeks ago

Security and connectivity, the edge to diversify travel & tourism in Uruguay

Our data intelligence shows that consolidating Montevideo’s assets as a tourist destination, particularly the perception of security and connectivity, are

Europe
4 weeks ago

The rise of Bosnia Herzegovina travel: trends and destination opportunities to watch out

Bosnia and Herzegovina’s present and future as travel destination depends on understanding the context of the Southeastern European travel &

Smart Destinations
4 weeks ago

Seven steps for a roadmap to move destinations away from overtourism

Overtourism is a key issue for sustainable destination management. Dealing with the problem starts in measuring seven key dimensions, that

Report

The rise of Bosnia and Herzegovina travel: Trends and destination opportunities to watch out

White paper

A roadmap to move destinations away from overtourism