Mabrian strengthens position as global leader in travel intelligence services through the UNWTO

  • This strategic collaboration signifies Mabrian’s commitment to advancing sustainable tourism practices and supporting the objectives of the UN 2030 Agenda.
  • As an Affiliate Member, Mabrian will leverage its international expertise in Travel Intelligence to offer valuable insights, training, and information on trends to UNWTO member countries.

We proudly announce becoming an Affiliate Member of the World Tourism Organization of the UN (UNWTO). Following its recognition as a finalist in the UNWTO’s global tourism startup competition in 2018 and considered one of the top 100 global tourism startups for this organization, Mabrian has developed a close relationship with the UNWTO and its research team.

Through this collaboration, Mabrian will make its Tourism Sustainability indicators available to members, offering governments worldwide a standardized tool to measure and monitor sustainability across four dimensions: environmental, social, economic, and structural. This will support governments in tracking their progress towards the goals of the UNWTO 2030 Agenda.

Having pioneered cutting-edge methodologies in Big Data analysis and the application of artificial intelligence in tourism, Mabrian currently provides its Travel Intelligence services to destinations in over 40 countries. Under this collaboration agreement, Mabrian will share its expertise with UNWTO members, empowering them with comprehensive insights and equipping them to make informed decisions based on the latest industry trends.

As an Affiliate Member, Mabrian will benefit from a vast network of like-minded organizations, fostering collaboration, knowledge exchange, and the sharing of best practices. This partnership will further solidify Mabrian’s position as a global leader in Travel Intelligence services.

“The private sector is a crucial partner in fulfilling UNWTO’s mandate to promote tourism for sustainable development. We are proud that Mabrian joins UNWTO’s Affiliate Members and trust this collaboration will support tourism’s contribution to the 2030 Agenda for Sustainable Development.”

Ion Vilcu, Director of the UNWTO Affiliate Members Department

“We take great pride in our affiliation with the United Nations World Tourism Organization. This partnership will not only enhance our reputation but also provide us with invaluable opportunities to participate in high-level forums, expanding our presence in countries where we have yet to establish a footprint.”

Santi Camps, CEO at Mabrian