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About Mabrian

Join us for earth hour 2022!

This weekend’s Earth Hour – where at 8.30pm CET people all around the world switch off their lights to raise awareness of climate change – gives us all another well needed opportunity to reflect upon how our lives are impacting upon our precious planet.

As sectors go the tourism industry has more to reflect upon than most and we at Mabrian take this topic very seriously.For us the key word is ‘sustainability’ because the challenges we face go much further than worrying about the environment (critical as that is).

But what does ‘sustainability’ mean to us in the context of tourism at Mabrian? Sustainability involves understanding the problems that tourist destinations face and learning what the sector can do to help solve them. Sustainability begins when we care about the health of destinations, their ecosystems, the people who depend on tourism for employment, and the wider economy of each place.

As we at Mabrian are experts in data analytics we have focused on establishing alliances with other companies, consultants and stakeholders to develop indicators that allow us to measure the reality and evolution of sustainability in destinations around the world.

By doing this we want to provide medium and long-term solutions to protect both the environment and local communities for the benefit of tourists and professionals in the sector.

That’s why last year we introduced our Tourism Sustainability module, in which we analyze data from global sources to measure the impact and sustainability of tourism in destinations around the world. We cross-reference up to 26 different KPIs and unite them into six broad tourism sustainability indices. These indicators, which are already available to our clients, are based on the measurement of comparable tourism factors between destinations: visitor perception, seasonality, dependency, redistribution of wealth, markets, accommodation supply, human impact, and so on.

One of our biggest contributions to sustainability has been to locate our central offices on the island of Menorca. What is sustainable about this you might ask? Menorca is after all an island dependent on tourism, with a very high level of seasonality, and where a large part of its population is directly employed in the sector (or for half the year it is). But by running a business that doesn’t directly offer services to incoming tourists, we have managed to create numerous specialist jobs on the island related to innovation and new technologies. Our goal is to attract income and a sustainable lifestyle for both local and international talent.

With regards to our environmental impact, we work with a technological partner for data storage and management services (which make up a considerable part of our total energy use) that uses 100% renewable energy in all its facilities preventing CO2 emissions to fight against climate change.

But for now let’s stop talking about sustainability and instead start creating some sustainability! Don’t forget to turn out your lights this Saturday.

2 weeks ago

The carbon footprint generated by aviation in Europe grew by 16% during 2023

We have shared the results of a new study on the impact of aviation on the carbon footprint and tourism

Latin America and Caribbean
1 month ago

Colombia ranks as the third country with the best international air connectivity in Latin America in 2024

On Wednesday, February 28, the 43rd edition of the ANATO Tourism Showcase started in Bogotá, Colombia, organized by the Colombian

1 month ago

52% of hotels in Portugal have a sustainability certification

During the tourism show Bolsa Turismo Lisboa (BTL) held in Portugal this week, we have conducted an analysis of the

Smart Destinations
2 months ago

Top 10 internationally best-connected markets in 2024 

We have released data on the top 10 countries with the best international air connectivity during the first half of

Smart Destinations
4 months ago

Mabrian’s top 10 most relevant travel trend studies in 2023

We conclude an intense year in which the tourism sector has solidified its global recovery, reaching over 90% of pre-pandemic