USE CASE: The example of Qatar
The first year of the pandemic has meant an unprecedented drop in the number of tourists, and therefore in revenue. As vaccination rates rise, and countries reach the dreamed group immunity, destinations will intensify their battle to win back their customers, building on their strengths to attract new post-Covid visitors.
Excellent customer experience in the destination, at different levels (i.e. satisfaction with activities, accommodation, perception of safety, etc.) will be even more important than at the beginning of the pandemic.
Mabrian can help destinations identify opportunities and areas for improvement to deliver a rich and satisfying experience, while monitoring visitor interest and sentiment to understand whether destination policies are having the desired impact.