The French Travel consultancy and the Spanish Travel Intelligence company present their partnership agreement to offer a combined service in France.
The tourist sector is facing the biggest challenge in its history. All that we knew about travel and tourism from the last 40 years is now useless due to the uncertainty caused by the COVID19 crisis. This new reality is showing the tourist destinations and companies’ managers the necessity of having global and really up to date information to understand the new trends and make decisions.
Innovation and technology can help in this process by offering Big Data tourist analytics based in real time data: Social Networks, flights, prices, accommodation, spending patterns, mobility tracking, etc.
Frédéric Bianquis, Contours CEO, declares: « in this time of marketing uncertainty, the availability of reliable market figures becomes more strategic than ever. We look forward to presenting to our clients the Mabrian platform which appeared to us as a world class Travel data platform, both as the most comprehensive in terms of data and by the relevance of the proposed data visualizations.”
By the other hand, Carlos Cendra, Marketing and Sales Director of Mabrian says that “Mabrian partnership with Contours will bring us a great opportunity to better know the French tourist sector and complement our Travel Intelligence services with the best consultancy. Their experience and knowledge applied to our update information and indicators will help a lot of companies and destinations to better face this difficult situation.
Indicators such important as the Security Perception of the tourists, the demand evolution, the air connectivity or the tourist interest’s evolution will be key to identify the best way to recover from the current crisis.”
Example of Mabrian’ s Travel Intelligence Platform view with real indicators of Paris.
About Mabrian Technologies
Mabrian is a technology firm founded in 2013 and specialised in structuring, analysing and processing big volumes of data from different sources related to the tourism sector: from online behavioural data of users related to a destination (searches, social media, reviews, and geolocated behaviour) to transactional data from the tourism sector (air connectivity, flight and hotel prices, flight bookings and spend at destination). Awarded best marketing and promotion solution in the Smart Destinations Prizes at FITUR 2018, Mabrian’s travel intelligence platform is the first to understand travellers’ behaviour throughout the full cycle and to predict tourism dynamics in real-time.
Carlos Cendra –Marketing & Sales Director
Tel: +34 871 201 231
CONTOURS is a Paris based consultancy firm with high specialization in Travel industry.
Founded in 1993, Contours is now amongst the leaders of consulting to Travel, Tourism, Leisure and Culture sectors.
Contours relies on strong Travel business knowledge and operational experience and offers a very provable track record of successful consulting assignments and successful projects in the fields of marketing, organization, and information systems
Frédéric Bianquis et François Poursain – Partners
Tel +33 (0)1 42 88 44 29
This post is also available in: Spanish