- Colombia will receive 9.9 million international air seats in the first 9 months of 2024, an 18% increase compared to 2023.
- Only Mexico and Brazil have greater international air connectivity.
- The United States is the market with the highest connectivity to Colombia, accounting for 25% of incoming international air seats.
On Wednesday, February 28, the 43rd edition of the ANATO Tourism Showcase started in Bogotá, Colombia, organized by the Colombian Association of Travel and Tourism Agencies. Being one of the most important tourism fairs in Latin America, we have conducted a trend analysis as part of our participation in the fair.
Among the more than 30 global data sources related to tourism that we normally analyse, this time we focused on the international air connectivity of Colombia and the main tourist destinations in Latin America for 2024. The availability of seats among different markets is a significant indicator for measuring the potential future demand.
The data reveal a projected significant growth in this regard for the entire region in 2024, particularly for Colombia, ranking as the third country in LATAM with the highest offer of international air seats scheduled for the first 9 months of the year (9.9 million), only behind Mexico and Brazil, with an 18% growth compared to the same period in 2023.
Regarding connectivity with its 10 main strategic markets, double-digit growth is observed, except in the case of Mexico, where a slight decrease is shown, mainly due to current issues and migratory policies.
The United States stands out as the most important market for Colombia, with 2.46 million scheduled seats in the first 9 months of the year, accounting for 25% of incoming international air seats. Also noteworthy is the case of Spain, which with a growth of 12.9%, ranks as the third best-connected market with Colombia and the first outside of America.
“The growth in the connectivity of destinations is an indicator of health in their perception, of confidence on the part of entrepreneurs and of course tourists. Competitiveness in terms of connectivity to attract airlines, seats, and therefore tourists, is one of the most profitable strategies currently for destinations, especially after 2020, so having the right and accurate information is fundamental.”
Benjamín Jiménez, Delegate of Mabrian Technologies in Latin America