Mabrian Technologies, presented – at a joint press conference held with Oliver Wyman under the theme of ‘Mega Trends in Travel’ – a real-time study about the behaviour of travellers during 2021 summer.
Carlos Cendra, Marketing & Sales Director at Mabrian Technologies, gave a lecture about globalizing the use of ‘Big Data’ analytics in the tourism sector and decision-making based on actionable insights.
Big data has revolutionised the way we live and operate in the tourism sector. But has big data become just a little bit too ‘big’? Do you find yourself dreaming of having just a little ‘less’ data to analyse?
To identify the best recovery opportunities, once restrictions are lifted, Mabrian Technologies offers an indicator to measure the relative demand level from any source market to a destination.
The COVID-19 pandemic. On a global scale, the pandemic has precipitated tectonic shifts for society, politics and the world economy, highlighting the need to redefine how and when decisions are made and with what background information.
Mabrian Technologies, a pioneer in the Travel Intelligence sector, has been working with this index for over four years to identify tourist trends associated with the confidence factor, in parallel to hundreds of other indicators calculated in real-time.