Tourism Intelligence BLOG

Traveler perception is playing an increasingly important role in shaping European demand for the U.S., with early 2026 data showing

The low season is crucial for sustainable European tourism development: Data Appeal’s travel intelligence highlighted this opportunity during Seasonality Summit

This new Mabrian and Data Appeal research presented at the European Travel Commission’s Annual Meeting reflects the role the overseas

Europe’s event-driven tourism sector maintained strong momentum in 2025, with overall tourism spending rising by +7% year on year, a

Croatia’s tourism market shows strong potential, but accelerating lodging infrastructure and non-seasonal product development is essential to building the foundations

69% of American demand for experiences in Spain comes from families and couples, while solo travellers account for 15% of

Cultural, active, and gastronomic tourism are driving the supply of activities and experiences in Spain. This offering is highly concentrated

Understanding the profile and motivations of travellers who choose hotels versus tourist rentals in major Latin American cities is key

Within the “Playas sin límites” project, promoted by five Spanish destinations—Almería, Costa del Sol, Lanzarote, Pontevedra, and Santander—Mabrian presented key