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Big Data applied to tourist intelligence

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Tourism industry is one of the first to have the 100% of its value chain digitized. The client’s tourist services tour is traceable through Big Data: We tend, increasingly, to share a lot of information about our experience, with geolocated data. Mabrian uses this huge amount of data related to the tourist consumption and purchase decision to generate a tourist intelligence unthinkable until recently.Read More »Big Data applied to tourist intelligence

Mabrian indexes: Global Tourism Satisfaction index

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Thanks to the Big Data processing developed by Mabrian we can assess visitors’ satisfaction of a specific destination. This index, called Global Tourism Satisfaction index, is elaborated by crossing data in relation to the perception of the tourism product – calculated on Mabrian’s TPi-, the sensations reported about the area’s security –Mabrian PSi- and the satisfaction indicator regarding climate – Mabrian’s PCi.Read More »Mabrian indexes: Global Tourism Satisfaction index