Santi Camps, Mabrian’s CEO, presented the advantages of using tourism Big Data for destination management in the forum Going Digital of the Mobile World Congress in Barcelona.
The Smart Destination Awards, by the Instituto Turístico Hotelero (ITH), recognise the applicability of the platform created in Menorca and its contribution to added value.… Read More »The Instituto Turístico Hotelero awards Mabrian at FiturTech
Last week, Mabrian took part in the fourth Thinktur Technology Transfer showroom, a forum organized by Thinktur (Tourism Technological Platform), where the most relevant actions… Read More »Mabrian presents its platform at the fourth Thinktur Technology Transfer
Tourism industry is one of the first to have the 100% of its value chain digitized. The client’s tourist services tour is traceable through Big Data: We tend, increasingly, to share a lot of information about our experience, with geolocated data. Mabrian uses this huge amount of data related to the tourist consumption and purchase decision to generate a tourist intelligence unthinkable until recently.Read More »Big Data applied to tourist intelligence
Thanks to the Big Data processing developed by Mabrian we can assess visitors’ satisfaction of a specific destination. This index, called Global Tourism Satisfaction index, is elaborated by crossing data in relation to the perception of the tourism product – calculated on Mabrian’s TPi-, the sensations reported about the area’s security –Mabrian PSi- and the satisfaction indicator regarding climate – Mabrian’s PCi.Read More »Mabrian indexes: Global Tourism Satisfaction index