Close this search box.
Log in


Use cases


About Mabrian

Brazil faces tourism recovery in 2023

  • The country shows a great evolution for the coming months in terms of international arrivals, but it is still far from pre-pandemic figures.
  • International air capacity will increase by 40% in the next 6 months.
  • Hotels are increasing prices by an average of 27% as demand recovers. 

We have published a trend study on Brazil to coincide with the World Travel Market (WTM) Latin America trade show, which is being held this week in Sao Paulo. The study analyses the evolution of international air connectivity for Brazil, as well as the evolution of hotel prices in the next six months.

The data shows that Brazil is in full tourism recovery after some very complicated years. In relation to air connectivity, Brazil shows a 40% growth in incoming seats for the coming months compared to the previous year. This means 1.8 million more incoming seats. However, these volumes are still 18% below 2019 values, which is about 7 million fewer seats.

Virtually all international markets show growth compared to 2022, with the US market standing out, and there being more than 400,000 extra seats up to October. However, this trend will have to be monitored from the end of October onwards, following the announcement by the Brazilian government of a new visa requirement for Americans, which will undoubtedly affect demand.

The Brazilian destinations with the best evolution in terms of increase in seats compared to 2022 are Sao Paulo, Rio de Janeiro, and Brasilia. Also noteworthy is the evolution of destinations such as Florianópolis, Belo Horizonte, and Manaus, which, in relative terms, increased by 364%, 255%, and 83%, respectively.

Another indicator included in the study that shows the positive dynamics of the Brazilian tourism sector is the generalised rise in hotel prices. The analysis reveals that the average published price of a hotel room in Brazil has increased by 27% on average for a stay in the next 6 months. By category, 4-star hotels are the ones with the highest price increases, with 29% compared to 2022, while 3-star and 5-star hotels have increased by 27% and 26% respectively.

Benjamn Jiménez, Mabrian’s representative for the Americas, is present at WTM Latin America this week, where he has met with representatives from Embratur, the Ministério do Turismo and various destinations in the country. Benjamín comments:

“The event’s atmosphere exemplifies the optimistic trend that the Brazilian tourism industry is experiencing this year. Both the Ministry and the destinations are clearly betting on innovation in the promotion and management of their destinations, and tourism intelligence will be a key pillar for the development of knowledge-based strategies in this context”.

1 week ago

Spanish and Turkish fans will have the most affordable flights to the Euro 2024 final

Which fan groups will have the most chances of travelling to the UEFA Euro 2024 final, next Sunday, July 14

Latin America and Caribbean
1 week ago

Hurricane Beryl: Climate perception plummets and threatens short-term tourism demand to the Caribbean

Hurricane Beryl demonstrates the weight of extreme weather in travellers’ choices, in light of its impact on Caribbean destinations, which

1 week ago

Summer 2024: How do Spaniards travel? More planning, although summer last-minute demand remains decisive

Spain remains the favourite destination for Spaniards, but emerging international destinations in national demand, such as Albania, are moving up

2 weeks ago

Rediscovering the province of Cáceres as an active wellness destination

Cáceres wants to take advantage of the active well-being potential to attract a new tourist demand, retain travellers who already

2 weeks ago

68% of Barcelona’s short-term rentals are concentrated in the centre of the city

In the light of the recent announcement on the short-term rentals ban announced by Barcelona’s local authorities, we turn into


The rise of Bosnia and Herzegovina travel: Trends and destination opportunities to watch out

White paper

A roadmap to move destinations away from overtourism