Driven by an inexhaustible motivation, our team forms a family full of talent. The recipe is simple, we love what we do and how we do it. Nothing can divert us from thinking BIG.


That’s where we take our name from: MA-BRI-AN


Our Story


SocialVane is founded by Santi Camps in Menorca. An active listening platform on social networks based on natural language processing (NLP) and artificial intelligence (AI) techniques, SocialVane extracts information about interests and sentiment on spontaneous conversations online.


SocialVane changes to become Mabrian, creating a new version of the platform that focuses exclusively on the tourism sector and become the first platform to cover 100 percent of the travel cycle.

2017 to 2018

Mabrian signs partnership and distribution agreements with leading international companies globally and the team grows to reflect this. Additional data sources are incorporated into the tool, allowing further refinement of the service.

NEED A YEAR: Awarded ‘Best market research tool’ by the Balearic Islands Tourism Authorities.


Break even: benefits.

Awarded ‘Best marketing and sales tool’ at FITUR’s Smart Destinations Awards.

2020 to 2021

The impact of the global health crisis reinforces the need for 'tourism intelligence' tools to reduce uncertainty in decision making. Despite the challenges, Mabrian grows revenues by 60 percent and incorporates into the team tourism management and destination promotion experts offering a service aligned with the current challenges and needs of the tourism sector.

Main Team


Santi Camps

Founder and CEO


Alex Villeyra

Chief Operating Officer


Carlos Cendra

Sales & Marketing Director


Anna Borduzha

Business Development Manager


Sonia Huerta

Head of Customer Success


Xiscu Garcia

Chief Technology Officer

Our mission statement

Our mission is to introduce a data-culture into tourism’s decision-making process.

That’s why we created a tourism intelligence tool capable of analyzing multiple, live tourism data points accompanied by analytics and expert advice. We transform big data into answers based on up-to-date information.

Join Mabrian Team!

Jobs offers!