About

Driven by an inexhaustible motivation, our team forms a family full of talent. The recipe is simple, we love what we do and how we do it. Nothing can divert us from thinking BIG.

Our motto is ‘MAKING-BRIGHT-ANALYTCS’

That’s where we take our name from: MA-BRI-AN

Mabrian

Our Story

2013

SocialVane is founded by Santi Camps in Menorca. An active listening platform on social networks based on natural language processing (NLP) and artificial intelligence (AI) techniques, SocialVane extracts information about interests and sentiment on spontaneous conversations online.

2016

SocialVane changes to become Mabrian, creating a new version of the platform that focuses exclusively on the tourism sector and become the first platform to cover 100 percent of the travel cycle.

2017 to 2018

Mabrian signs partnership and distribution agreements with leading international companies globally and the team grows to reflect this. Additional data sources are incorporated into the tool, allowing further refinement of the service.

NEED A YEAR: Awarded ‘Best market research tool’ by the Balearic Islands Tourism Authorities.

2018

Break even: benefits.

Awarded ‘Best marketing and sales tool’ at FITUR’s Smart Destinations Awards.

2020 to 2021

The impact of the global health crisis reinforces the need for 'tourism intelligence' tools to reduce uncertainty in decision making. Despite the challenges, Mabrian grows revenues by 60 percent and incorporates into the team tourism management and destination promotion experts offering a service aligned with the current challenges and needs of the tourism sector.

Main Team

Mabrian

Santi Camps

Founder and CEO

Mabrian

Alex Villeyra

Chief Operating Officer

Mabrian

Carlos Cendra

Sales & Marketing Director

Mabrian

Anna Borduzha

Sales & Marketing Director

Mabrian

Sonia Huerta

Head of Customer Success

Mabrian

Xiscu Garcia

Chief Technology Officer

Our mission statement

Our mission is to introduce a data-culture into tourism’s decision-making process.

That’s why we created a tourism intelligence tool capable of analyzing multiple, live tourism data points accompanied by analytics and expert advice. We transform big data into answers based on up-to-date information.

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