Our Story
2013
SocialVane is founded by Santi Camps in Menorca. An active listening platform on social networks based on natural language processing (NLP) and artificial intelligence (AI) techniques, SocialVane extracts information about interests and sentiment on spontaneous conversations online.
2016
SocialVane changes to become Mabrian, creating a new version of the platform that focuses exclusively on the tourism sector and become the first platform to cover 100 percent of the travel cycle.
2017 to 2018
Mabrian signs partnership and distribution agreements with leading international companies globally and the team grows to reflect this. Additional data sources are incorporated into the tool, allowing further refinement of the service.
NEED A YEAR: Awarded ‘Best market research tool’ by the Balearic Islands Tourism Authorities.
2018
Break even: benefits.
Awarded ‘Best marketing and sales tool’ at FITUR’s Smart Destinations Awards.
2020 to 2021
The impact of the global health crisis reinforces the need for 'tourism intelligence' tools to reduce uncertainty in decision making. Despite the challenges, Mabrian grows revenues by 60 percent and incorporates into the team tourism management and destination promotion experts offering a service aligned with the current challenges and needs of the tourism sector.