Mabrian - Travel Intelligence for Smart Destinations

US tourists were the most sensitive international market after the terrorist attacks in Barcelona in 2017.

1.05 Million tourist mentions analyzed from 01.08.17 to 30.09.17

UK tourists start the flight search 74 days in advance before flying to Andalucía (Spain).

100,000 bookings analyzed from 01.01.17 to 31.12.17

74 days

Advance Search

32 days

Opportunity Window

42 days

Advance Purchase

7 days

Average Stay

Brazilians visiting Paris are mainly interested in Arts & Culture, but Food & Cuisine is the most valued tourist product.

1.94 Million tourist mentions analyzed from 01.01.2018 to 30.06.2018

Turkey is up to 73% cheaper than the leading holiday destinations in Spain.

Prices of 2,130 hotels analyzed from 15.06.2018 to 15.08.2018

Canadians spending has increased 9.67% during their vacation in New York City in 2017.

Mastercard data 2016-2017

330$

Avg. Spend per
Cardholder

3.91 days

Avg. length
of Stay

67$

Transaction
value

9.67%

% Spend
Growth

The interest in visiting Colombia has increased 88% among the Spanish during 2017.

Mentions analyzed between 2017-2018 and predicted 2019.

Our Solutions

There is an immense ocean of data with a lot to say about the market, we help you to transform them into specific insights.

Smart Destinations

Become a Smart Destination by understanding tourists’ preferences and motivations. Segment and attract the most valuable clients. Monitor main KPIs: satisfaction, security, hotels, etc.

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Hotels
REITs / Investment

Monitor your environment and get Travel Predictions by cross-analysing multiple and different data sources. Base your decisions on updated insights.

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Travel Agencies
Tour Operators

Obtain Travel Predictions to anticipate demand. Improve the campaigns’ ROI by knowing the client better, segment and target precisely.

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Marketing Agencies

Identify the market preferences and dynamics to better manage the campaigns. SMART Marketing based on Travel Intelligence to improve the performance ratios.

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Big Data for Travel Intelligence

Not only Big Data, but also Multiple Data, this is the difference to getting valuable Insights.

The overlapping of different tourism data layers, transactional and behavioural, reveals unprecedented analysis. A huge amount of information that Smart Destinations need to process for a global understanding of the tourism market.

Spend

Prices

Bookings

Capacity

Transactional data

Searches

Social Media

Reviews

Behavioral data

The Complete Travel Cycle

We observe and track the visitors’ behavior in all their decision phases.

From the inspirational moment of the trip, going through the search and the price comparison, to the booking, behavior and spending patterns in the destination.

The cycle completes its 360º analyzing the sentiment and satisfaction that users show about their experience both on Social Networks and various review platforms.

These are the main prescribers, and will directly influence the purchase decision of potential new visitors.

Some of our Clients

Let’s Make it Easy

Easy and clear cloud environment.
Travel prediction alerts and deviation notices of the main KPIs.
Customizable periodic reports and concrete insight studies with the consulting of our analysts.
Tables and graphics downloadable in multiple formats to ease its operational use.

Artificial Intelligence

Artificial Intelligence and Machine Learning applied to tourist Big Data, allow our algorithms to understand and predict behaviour patterns at a global scale. Natural Language Processing techniques (NLP) extract the perceptions and sentiment of the comments expressed in Social Media.

This process transforms the collected data into useful insights for decision making. Our algorithms have been recognized by the Center for Technological and Industrial Development (CDTI) of the Economy, Industry and Competitivety Ministry of the Spanish government.

The importance of the Sources

Reliability, representativeness and regulatory compliance are key points for us. Mabrian's algorithms offer a level of confidence above 95%. Our company only works with reliable data providers, ensuring the strict compliance of the Personal Data Protection regulations.

US tourists were the most sensitive international market after the terrorist attacks in Barcelona in 2017.

UK tourists start the flight search 74 days in advance before flying to Andalucía (Spain).

Brazilians visiting Paris are mainly interested in Arts & Culture, but Food & Cuisine is the most valued tourist product.

Turkey is up to 73% cheaper than the leading holiday destinations in Spain.

Canadians spending has increased 9.67% during their vacation in New York City in 2017.

The interest in visiting Colombia has increased 88% among the Spanish during 2017.

Travel Intelligence for Smart Destinations