North Americans are more sensitive to the crisis than other markets.
Spontaneous demand evolution (flight searches) vs Perceived Security Index evolution for China during January 2020.
100,000 bookings analysed from 01/01/2017 to 31/12/2017
1.94 million tourist mentions analysed from 01/01/2018 to 30/06/2018
US tourist’s satisfaction indexes between January 1st and December 31st 2019.
Mastercard data 2016-2017
Mentions analysed for 2017-2018 period and predicted for 2019.
Mabrian's platform provides Travel Intelligence for Smart Destinations by analysing tourist Big Data from multiple data sources. It identifies and predicts tourism dynamics.
There is an immense ocean of data with a lot to say about the market, we help you to transform it into specific insights.
Become a Smart Destination by understanding tourist preferences and motivations. Segment and attract the most valuable clients. Monitor main KPIs: satisfaction, security, hotels, etc.
Monitor your environment and get Travel Predictions by cross-analysing multiple and different data sources. Base your decisions on updated insights.
Obtain Travel Predictions to anticipate demand. Improve campaigns’ ROI by knowing the client better, segment and target precisely.
Identify market preferences and dynamics to better manage campaigns. SMART Marketing based on Travel Intelligence to improve performance ratios.
Complement the static and limited traditional methods of data compilation (surveys, historical statistics, etc.) with updated, representative and accurate information. The intuition era is over.
Not only Big Data, but also Multiple Data, this is the difference to getting valuable Insights.
The overlapping of different tourism data layers, transactional and behavioural, reveals unprecedented analysis. A huge amount of information that Smart Destinations need to process for a global understanding of the tourism market.
We observe and track visitors’ behaviour in all their decision phases.
From the inspirational moment of the trip, going through search and price comparison, to booking, behaviour and spend patterns at destination.
The cycle completes its 360º by analysing the sentiment and satisfaction that users show about their experience both on Social Networks and various review platforms.
These are the main prescribers, and will directly influence the purchase decision of potential new visitors.
Thanks to Mabrian’s tool we can analyse tourist behaviour, and discover data that we were previously not aware of. It dignifies tourism management with the application of technology, the objective of customer loyalty, creates more products for tourists to have better experiences that improve Benidorm in all ways.
Leire Bilbao, Visit Benidorm
Mabrian has provided us with a very intuitive and useful platform for the analysis of Seville. Thanks to Mabrian we have been able to get different approaches of what they say about Seville and our tourist attractions. This has led us to have another vision beyond numerical data, and helped to make some decisions for the management of the destination.
Pino Canales, Turismo de Sevilla
Artificial Intelligence and Machine Learning applied to tourist Big Data, allow our algorithms to understand and predict behaviour patterns at a global scale. Natural Language Processing techniques (NLP) extract the perceptions and sentiment of the comments expressed on Social Media.
This process transforms the collected data into useful insights for decision making. Our algorithms have been recognised by the Centre for Technological and Industrial Development (CDTI) of the Economy, Industry and Competitivity Ministry of the Spanish government.
Reliability, representativeness and regulatory compliance are key points for us. Mabrian's algorithms offer a level of confidence above 95%. Our company only works with reliable data providers, ensuring the strict compliance of the Personal Data Protection regulations.