Mabrian is the first Tourism Intelligence platform using Big Data from multiple data sources to identify, measure and predict tourist dynamics at a global scale.
There is an immense ocean of data with a lot to say about the market, we help you to transform them into knowledge.
Understand better the tourists and the market to segment and attract the most interesting clients. Monitor main KPIs: satisfaction, security, hotels, etc.
Predict the demand and monitor your environment. Cross-analyze multiple and different data sources to support your decision process.
Predict next trendy destinations and its demand. Improve the campaigns ROI by segmenting better.
Identify the market preferences and dynamics to manage better the campaigns. SMART Marketing to improve the performance ratios.
Complement the static and limited traditional methods of data compilation (surveys, historical statistics, etc.) with updated, representative and accurate information. Intuition era is over.
Not only Big Data, but also Multiple Data, this makes the difference.
The overlapping of different tourist data layers, transactional and behavioral, reveals an unprecedented analysis. A huge amount of information with one common nexus, the tourism industry.
We observe and track the visitors’ behavior in all their decision phases.
From the inspirational moment of the trip, going through the search and the prices comparison, to the booking, behavior and spend patterns in the destination.
The cycle completes its 360º analyzing the sentiment and satisfaction that users show about their experience both in Social Networks and various review platforms.
These are the main prescribers, and will directly influence on the purchase decision of potential new visitors.
Thanks to Mabrian tool we can analyze the tourist's behavior, getting to discover data that we were previously not aware of. Dignifying the tourism management with the application of technology, with the objective of customer loyalty, expand products and create for the tourists new and better experiences, that allow to improve Benidorm in a global way.
Leire Bilbao, Visit Benidorm
Mabrian has provided us with a very intuitive and useful platform for the analysis of Seville. Thanks to Mabrian we have been able to get different approaches of what they say from Seville and our tourist venues. This has led us to have another vision beyond the offer's numerical data, and helped making some decisions for the management of the destination.
Pino Canales, Turismo de Sevilla
Artificial Intelligence and Machine Learning applied to touristic Big Data, allow our algorithms to understand and predict behavior patterns at a global scale. Natural Language Processing techniques (NLP) extract the perceptions and sentiment of the comments expressed in Social Media.
This process transforms the collected data in useful knowledge for decision making. Our algorithms have been recognized by the Center for Technological and Industrial Development (CDTI) of the Economy, Industry and Competitivety Ministry of the Spanish government.
Reliability, representativeness and regulatory compliance are key points for us. Mabrian's algorithms offer a confidence level above 95%. Our company only works with reliable data providers, ensuring the strict compliance of the Personal Data Protection regulations.