Mabrian - Travel Intelligence for Smart Destinations

Coronavirus crisis: North American tourists most affected.

North Americans are more sensitive to the crisis than other markets.
Spontaneous demand evolution (flight searches) vs Perceived Security Index evolution for China during January 2020.

UK tourists start the flight search 74 days in advance before flying to Andalucía (Spain).

100,000 bookings analysed from 01/01/2017 to 31/12/2017

74 days

Advance Search

32 days

Opportunity Window

42 days

Advance Purchase

7 days

Average Stay

Brazilians visiting Paris are mainly interested in Arts & Culture, but Food & Cuisine is the most valued tourist product.

1.94 million tourist mentions analysed from 01/01/2018 to 30/06/2018

Punta Cana and Cancun are two of the most valuated Caribbean destinations by the US tourists during 2019.

US tourist’s satisfaction indexes between January 1st and December 31st 2019.

Canadians' Spend increased 9.67% for short stays in New York City in 2017 vs. 2016.

Mastercard data 2016-2017

330$

Avg. Spend per
Cardholder

3.91 days

Avg. length
of Stay

67$

Transaction
value

9.67%

% Spend
Growth

Interest in visiting Colombia increased 88% among Spaniards in 2017.

Mentions analysed for 2017-2018 period and predicted for 2019.

Our Solutions

There is an immense ocean of data with a lot to say about the market, we help you to transform it into specific insights.

Smart Destinations

Become a Smart Destination by understanding tourist preferences and motivations. Segment and attract the most valuable clients. Monitor main KPIs: satisfaction, security, hotels, etc.

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Hotels
REITs / Investment

Monitor your environment and get Travel Predictions by cross-analysing multiple and different data sources. Base your decisions on updated insights.

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Travel Agencies
Tour Operators

Obtain Travel Predictions to anticipate demand. Improve campaigns’ ROI by knowing the client better, segment and target precisely.

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Marketing Agencies

Identify market preferences and dynamics to better manage campaigns. SMART Marketing based on Travel Intelligence to improve performance ratios.

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Big Data for Travel Intelligence

Not only Big Data, but also Multiple Data, this is the difference to getting valuable Insights.

The overlapping of different tourism data layers, transactional and behavioural, reveals unprecedented analysis. A huge amount of information that Smart Destinations need to process for a global understanding of the tourism market.

Spend

Prices

Bookings

Capacity

Transactional data

Searches

Social Media

Reviews

Behavioural data

The Complete Travel Cycle

We observe and track visitors’ behaviour in all their decision phases.

From the inspirational moment of the trip, going through search and price comparison, to booking, behaviour and spend patterns at destination.

The cycle completes its 360º by analysing the sentiment and satisfaction that users show about their experience both on Social Networks and various review platforms.

These are the main prescribers, and will directly influence the purchase decision of potential new visitors.

Some of our Clients

Let’s Make it Easy

Easy and clear cloud environment.
Travel prediction alerts and deviation notices of the main KPIs.
Customisable periodic reports and concrete insight studies with the assistance of our analysts.
Downloadable tables and graphs in multiple formats to ease operational use.

Artificial Intelligence

Artificial Intelligence and Machine Learning applied to tourist Big Data, allow our algorithms to understand and predict behaviour patterns at a global scale. Natural Language Processing techniques (NLP) extract the perceptions and sentiment of the comments expressed on Social Media.

This process transforms the collected data into useful insights for decision making. Our algorithms have been recognised by the Centre for Technological and Industrial Development (CDTI) of the Economy, Industry and Competitivity Ministry of the Spanish government.

The importance of our Sources

Reliability, representativeness and regulatory compliance are key points for us. Mabrian's algorithms offer a level of confidence above 95%. Our company only works with reliable data providers, ensuring the strict compliance of the Personal Data Protection regulations.

Coronavirus crisis: North American tourists most affected.

UK tourists start the flight search 74 days in advance before flying to Andalucía (Spain).

Brazilians visiting Paris are mainly interested in Arts & Culture, but Food & Cuisine is the most valued tourist product.

Punta Cana and Cancun are two of the most valuated Caribbean destinations by the US tourists during 2019.

Canadians' Spend increased 9.67% for short stays in New York City in 2017 vs. 2016.

Interest in visiting Colombia increased 88% among Spaniards in 2017.

Travel Intelligence for Smart Destinations