US tourists were the international market more sensitive after the terrorist attacks in Barcelona in 2017.

1.05 Million tourist mentions analyzed from 01.08.17 to 30.09.17

UK tourists starts the flight search 74 days in advance before flying to Andalucía (Spain).

100,000 bookings analyzed from 01.01.17 to 31.12.17

Search
74 days
Advance Search
32 days
Opportunity Window
Purchase
42 days
Advance Purchase
Plane
World
7 days
Average Stay

Brazilians visiting Paris are mainly interested in Arts & Culture, but Food & Cuisine is the most valued tourist product.

1.94 Million tourist mentions analyzed from 01.01.2018 to 30.06.2018

Turkey is up to 73% cheaper than the leading holiday destinations in Spain.

Prices of 2,130 hotels analyzed from 15.06.2018 to 15.08.2018

Canadians spend has increased 9.67% during their vacation in New York City in 2017.

Mastercard data 2016-2017

330$
Avg. Spend per
Cardholder
3.91 days
Avg. length
of Stay
67$
Transaction
value
9.67%
% Spend
Growth

The interest in visiting Colombia has increased an 88% among the Spanish during 2017.

Mentions analyzed between 2017-2018 and predicted 2019.

Travel Intelligence for Smart Destinations

Mabrian's platform provides Travel Intelligence for Smart Destinations by analyzing tourist Big Data from multiple data sources. Identifies and predicts tourism dynamics.

Our Solutions

There is an immense ocean of data with a lot to say about the market, we help you to transform them into concrete insights.

Destinations

Smart Destinations

Become a Smart Destination by understanding the tourist preferences and motivations. Segment and attract the most valuable clients. Monitor main KPIs: satisfaction, security, hotels, etc.

Learn more
Hotels

Hotels
REITs / Investment

Monitor your environment and get Travel Predictions by cross-analysing multiple and different data sources. Base your decisions on updated insights.

Learn more
Travel Agencies

Travel Agencies
Tour Operators

Obtain Travel Predictions to anticipate demand. Improve the campaigns’ ROI by knowing better the client, segment and target precisely.

Learn more
Marketing Agencies

Marketing Agencies

Identify the market preferences and dynamics to manage better the campaigns. SMART Marketing based on Travel Intelligence to improve the performance ratios.

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Our Partners

Mastercard
Travelport
Phocuswright
MMGY

From Data to concrete Insights

Complement the static and limited traditional methods of data compilation (surveys, historical statistics, etc.) with updated, representative and accurate information. Intuition era is over.

Big Data for Travel Intelligence

Not only Big Data, but also Multiple Data, this makes the difference to get valuable Insights.

The overlapping of different tourism data layers, transactional and behavioural, reveals an unprecedented analysis. A huge amount of information that Smart Destinations need to process for a global understanding of the tourism market.

Spend
Spend
Prices
Prices
Bookings
Bookings
Capacity
Capacity

Transactional data

Searches
Searches
Social Media
Social Media
Reviews
Reviews

Behavioral data

Mabrian Fullcycle Travel Intelligence

The complete Travel Cycle

We observe and track the visitors’ behavior in all their decision phases.

From the inspirational moment of the trip, going through the search and the prices comparison, to the booking, behavior and spend patterns in the destination.

The cycle completes its 360º analyzing the sentiment and satisfaction that users show about their experience both in Social Networks and various review platforms.

These are the main prescribers, and will directly influence on the purchase decision of potential new visitors.

Some of our Clients

Platform

Let’s Make it Easy

  • Easy and clear cloud environment.
  • Travel prediction alerts and deviation notices of the main KPIs.
  • Customizable periodic reports and concrete Insights studies with the accompaniment of our analysts.
  • Tables and graphics downloadable in multiple formats to ease its operational use.
AI

Artificial Intelligence

Artificial Intelligence and Machine Learning applied to tourist Big Data, allow our algorithms to understand and predict behaviour patterns at a global scale. Natural Language Processing techniques (NLP) extract the perceptions and sentiment of the comments expressed in Social Media.

This process transforms the collected data in useful insights for decision making. Our algorithms have been recognized by the Center for Technological and Industrial Development (CDTI) of the Economy, Industry and Competitivety Ministry of the Spanish government.

The importance of the Sources

Reliability, representativeness and regulatory compliance are key points for us. Mabrian's algorithms offer a confidence level above 95%. Our company only works with reliable data providers, ensuring the strict compliance of the Personal Data Protection regulations.

Prize Awarded as the best Marketing and Promotion tool in the Smart Destinations Awards at FITUR 2018  

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We are constantly on the lookout for new findings and tourism insights. We regularly share our research, blog posts and use cases, so we will keep you updated.

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