Predict
Tourist Dynamics

Mabrian is the first Tourism Intelligence platform using Big Data from multiple data sources to identify, measure and predict tourist dynamics at a global scale.

Our Solutions

There is an immense ocean of data with a lot to say about the market, we help you to transform them into knowledge.

Destinations

Destinations

Understand better the tourists and the market to segment and attract the most interesting clients. Monitor main KPIs: satisfaction, security, hotels, etc.

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Hotels

Hotels
REITs / Investment

Predict the demand and monitor your environment. Cross-analyze multiple and different data sources to support your decision process.

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Travel Agencies

Travel Agencies
Tour Operators

Predict next trendy destinations and its demand. Improve the campaigns ROI by segmenting better.

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Marketing Agencies

Marketing Agencies

Identify the market preferences and dynamics to manage better the campaigns. SMART Marketing to improve the performance ratios.

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Our Partners

Mastercard
Travelport
Phocuswright
MMGY

From Data to Knowledge

Complement the static and limited traditional methods of data compilation (surveys, historical statistics, etc.) with updated, representative and accurate information. Intuition era is over.

Big Data for Tourism Intelligence

Not only Big Data, but also Multiple Data, this makes the difference.

The overlapping of different tourist data layers, transactional and behavioral, reveals an unprecedented analysis. A huge amount of information with one common nexus, the tourism industry.

Spend
Spend
Prices
Prices
Bookings
Bookings
Capacity
Capacity

Transactional data

Searches
Searches
Social Media
Social Media
Reviews
Reviews

Behavioral data

Mabrian Fullcycle Travel Intelligence

The complete Travel Cycle

We observe and track the visitors’ behavior in all their decision phases.

From the inspirational moment of the trip, going through the search and the prices comparison, to the booking, behavior and spend patterns in the destination.

The cycle completes its 360º analyzing the sentiment and satisfaction that users show about their experience both in Social Networks and various review platforms.

These are the main prescribers, and will directly influence on the purchase decision of potential new visitors.

Some of our Clients

Let’s Make it Easy

  • Easy and clear cloud environment.
  • Predictive alerts and deviation notices of the main KPIs.
  • Customizable periodic reports and concrete studies with the accompaniment of our analysts.
  • Tables and graphics downloadable in multiple formats to ease its operational use.

Artificial Intelligence

Artificial Intelligence and Machine Learning applied to touristic Big Data, allow our algorithms to understand and predict behavior patterns at a global scale. Natural Language Processing techniques (NLP) extract the perceptions and sentiment of the comments expressed in Social Media.

This process transforms the collected data in useful knowledge for decision making. Our algorithms have been recognized by the Center for Technological and Industrial Development (CDTI) of the Economy, Industry and Competitivety Ministry of the Spanish government.

The importance of the Sources

Reliability, representativeness and regulatory compliance are key points for us. Mabrian's algorithms offer a confidence level above 95%. Our company only works with reliable data providers, ensuring the strict compliance of the Personal Data Protection regulations.

Prize Awarded as the best Marketing and Promotion tool in the Smart Destinations Awards at FITUR 2018  

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We are constantly on the lookout for new findings. We regularly share our research, blog posts and use cases, so we will keep you updated.

Mabrian
CDTI   Europa   Enisa

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